Stay soft. Ship sharp.
Captionato is a personal brand with a capybara's temperament: warm, unbothered, quietly precise. This is its kit. Every part is a spec'd badge you can pull off the card and use anywhere.
One capybara, calm and centered. It leads every surface Captionato touches.
Two colors carry the brand; three keep it warm. Red leads, ink grounds, brass is the metal you earn.
The signal. Primary actions, the mark's field, one bold accent per view.
Warm near-black. Body text, structure, and the felt board pins pop against.
The keyline metal. Thin rims and small marks only. Precious, never a fill.
The backing card and default ground. Warm, matte, easy on the eyes.
The fur. Secondary warmth, quiet dividers, and the friendly hand of the brand.
Three faces, three jobs: one to announce, one to explain, one to spec.
A capybara doesn't rush and doesn't panic. Captionato writes the same way: plain sentences, a little warmth, nothing to prove. Regular for body, medium for emphasis.
Talk like the capybara looks: calm, kind, and never in a hurry.
Warm first, clever second. Say the true thing plainly, add one small kindness, and stop.
"Saved. Take your time — it'll be here when you get back."
"SUCCESS!! 🚀 Your changes have been saved instantly!!!"
The same pin, pulled off the card and worn everywhere Captionato shows up.
Pull the pins off the card. A print-ready sticker sheet, and a couple of things to wear.
Print-ready · assets/stickers/sticker-sheet.png
A calm sign-off. Built as a table so it survives every mail client.
…thanks, and talk soon.
Grab the ready-to-paste version, swap in your name and a hosted mark URL, and drop it into your mail client's signature editor.
Open email-signature.htmlEverything above, as files. Click to download, or right-click to save.
Pull any badge off the card and it still reads Captionato. Keep it warm, keep it precise, and when in doubt, ask what the capybara would do.
Favicon & Social
The mark shrunk to a tab, and the card people see when the link gets shared.
Captionato — Brand Kit
One calm brand, assembled like a pin kit. Stay soft. Ship sharp.